GHOST LAUNCH
 

Ghost is a well-known mountain biking brand in Europe, but REI wanted to bring them to the US as an exclusive partner. We took a premium look and feel found in high end motorcycle photography and applied it to mountain bikes. We kicked off the campaign with a film about the founder and his passion for bikes and the town where they are made.

ROLE: CREATIVE DIRECTOR
ART DIRECTOR: QUINN IANNICIELLO